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Start with the customer’s decision
We define the property, borrower, finance stage and question before deciding whether a new page or an update is justified.
This policy explains how we choose topics, check claims, show important limitations and correct material errors. Its purpose is to help readers understand what they can rely on, what still depends on their circumstances and when professional advice is needed.
A page must help a real prospective customer make a better next decision. Search visibility matters, but it does not justify unsupported lender claims, generic filler or another page that competes with an established Count Ready guide.
In short: we aim to publish original British-English content that answers the question clearly, distinguishes facts from case-dependent guidance, links material claims to suitable sources and gives a practical route to advice without promising approval, a rate or a completion date.
We define the property, borrower, finance stage and question before deciding whether a new page or an update is justified.
We prefer strengthening the most relevant existing guide over publishing several near-duplicate pages for wording variations.
Lender appetite, valuation, affordability, legal work, planning status and regulation can vary. We state those boundaries instead of hiding them.
The depth of review is proportionate to the subject. A legal, regulatory or high-risk borrower topic needs stronger sourcing and more explicit limitations than a simple navigation page.
Check the live site, search evidence and related pages so the intended question has one primary canonical owner.
Use current official, regulatory, professional or direct lender sources where they are the right evidence for the claim.
Lead with the answer, explain unfamiliar terms, use examples carefully and put significant risks or conditions near the relevant statement.
Test dates, destinations, internal ownership, fee wording and any statement that could be mistaken for a universal lender rule.
Verify headings, mobile containment, keyboard focus, structured-data parity, forms, buttons, canonical metadata and the public page—not only the editor.
Keep a review date and change evidence, then use crawl, query and genuine enquiry signals to improve observed gaps rather than rewriting on a fixed word-count target.
A source is selected for the claim it is capable of supporting. A lender product page can illustrate that lender’s published approach; it does not establish a market-wide rule or confirm availability for a particular customer.
| Source type | Typical use | Important boundary |
|---|---|---|
| Regulator and legislation | Regulatory status, communication standards and legal requirements. | We do not extend a rule beyond its actual scope or present general information as legal advice. |
| Government and public bodies | Planning, tax, property, company and regional procedural guidance. | Rules can differ across England, Scotland, Wales and Northern Ireland and can change. |
| Professional handbooks and standards | Valuation, conveyancing, lender instructions and professional roles. | A professional standard does not predict the outcome of an individual case. |
| Direct lender material | Named examples of published products, eligibility wording or processes. | Examples are dated and attributed. They are not converted into universal percentages, rates or guarantees. |
| Count Ready operational information | Service routes, fee disclosures, enquiry preparation and what our initial review covers. | We do not invent case studies, results, response times, lender access or customer outcomes. |
| Search and website evidence | Questions people ask, page ownership, crawl status, usability and genuine journey gaps. | Impressions or rankings alone do not prove advice quality, demand or conversion. |
Count Ready publishes firm-level identity, regulatory and fee information. We do not add a named “reviewed by” claim merely because somebody is a director, works with the firm or appears in a public register. A named reviewer will be shown only after their role, relevant experience or qualification, permission, review scope and ongoing responsibility have been verified and approved.
This boundary protects readers from unsupported authority signals. Until that evidence exists, a dated firm-level review is more accurate than an invented personal attribution.
A visible review date records when the maintained page’s sources and material claims were last checked. It is not a promise that every lender criterion changed on that date.
| Trigger | Expected response |
|---|---|
| Material legal or regulatory change | Prioritise the affected page, recheck the primary source and amend or qualify the content. |
| Official source or lender example changes | Update, replace or remove the dated example without presenting the change as market-wide. |
| Broken source, form or internal route | Repair the customer journey and verify the rendered destination. |
| Credible correction report | Investigate the exact statement, record the evidence and correct material errors promptly. |
| Search or enquiry evidence shows misunderstanding | Clarify the existing owner first; create another page only if the customer decision is genuinely distinct. |
| Routine maintenance | Prioritise high-impact and higher-risk pages. Maintained guides should be reviewed at least annually, with more frequent checks where facts are volatile. |
If you believe a Count Ready commercial-mortgage page contains a material error, broken source or unclear limitation, please identify the page, quote the wording and explain the concern. If possible, include the primary source you believe should be checked. Do not send passwords or original identity documents.
Use the contact page for a content correction. For advice about your own mortgage or property-finance circumstances, use the commercial mortgage advice and enquiry route.
No. Lender appetite, products, pricing, evidence and credit decisions can differ and change. A guide explains common considerations and preparation questions; the lender’s current written terms and assessment decide a particular case.
No. A lender example is attributed and dated where it is useful. It shows what that source published at the time checked, not what every lender offers or what will be available to a particular applicant.
No. It records when the maintained page’s material claims, sources and customer journey were checked. Some facts may be unchanged; volatile information may need another check sooner.
Count Ready currently records firm-level review responsibility. We will name an individual reviewer only after their role, relevant experience or qualification, permission, actual review scope and continuing responsibility have been verified and approved.
No. Website content is general information. Your property, business, income, deposit, credit profile, timescale, legal position and intended use can change the available route. Legal, tax, planning, valuation or accountancy questions may also require the relevant professional.
A proposed page must answer a distinct customer decision, have a clear audience and conversion route, fit the site’s ownership structure and add evidence-led value. A keyword variation by itself is not enough.
No. Automated summaries are not treated as evidence. Material factual claims must be checked against an appropriate primary or authoritative source, and Count Ready remains responsible for the published page.
Use the Count Ready contact page and provide the page URL, the wording concerned and why you believe it should be checked. Please do not send passwords or original identity documents.
